The Aus label from Californian designer; Devon Keane
Created on the shores of the sunshine state, with a heart from the California coast; share in our journey & what inspires us most!
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Like a river flows, so surely to the sea...
...darling so it goes, some things are meant to be.
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A detailed insight into the label :
loves + lusts + la vita che viviamo
follow us! instagram:@fkthelabel

»—- blk wht bliss —->

»—- March Muse of the Month : Ajak Deng —->

Can’t get enough.  In fact, coupled with Alek Wek these Sudanese beautys take two of our top ten model spots.

Melbourne-based model Ajak Deng was born in Sudan, and has become a fashion favourite on the runway for Lanvin and Louis Vuitton.  

Since her first couture show for Valentino, Ajak has continued to climb up the label ladder, and is aiming for Gucci & Dolce & Gabbana in the future…we think a additional goal may be in order Ajak…

With her bone structure and poise, we’re left breathless every time she posts on IG….Ajak adoration to fullest.    

She can do no wrong. We LOVE YOU AJAK!

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(Vogue Aus feat above; published 3/29/2014)

»—- a little S14 sneaky peak —->

excuse me….i just died…a sudden death-by-clutch. i need a moment. 

excuse me….i just died…a sudden death-by-clutch. i need a moment. 

»—— 10 habits of really, really ridiculously stylish people.——>

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»—————- OVERSIZED ——————->

a sprinkling of specifics, re: our hemispheric jealousy….seasonal fomo if you will…..

what does a heavy coat even feel like? it’s such a distant memory.


wishing for winter in aus.

»———Muse of the Month——->

That OTHER Olsen sister. 

Isn’t she just DIVVVVINE???

Wait, what? There’s another one? 

Yup, and it’s the first & second photo in our spread that will be plucked for make-up+hair inspo, for our SS14 shoot. 

«wide eyed, flawless & funkyfresh. like all good little olsens should be»

From her Mui Mui campagn, to major motion pictures like Avengers, Godzilla, and critically acclaimed Marth Marcy May Marlene, California born Elizabeth Olsen, is the bees.

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